Founded in 2012, Brainlabs is a digital marketing agency based out of London and Austin, Texas. The company offers flexible partnership models, from full management of paid search, programmatic, and paid social to consultancy support for in-house teams with its proprietary tech stack.
Brainlabs approached Intuitus late in 2018 to undertake Vendor Due Diligence. Jim Brigden, Managing Director at Brainlabs explains; “As an agency/tech business, Brainlabs has seven years of dramatic growth, a brilliant 200 people strong team, a great set of clients and an interesting technology angle. We're disrupting the market quite hard and we’ve had a lot of people approaching us trying to work out what our corporate ambitions were. I joined the business to help Dan Gilbert, the CEO, review what his strategic options were, to get some advisors on board and take us through a process for investment.”
How Intuitus helped
“We'd heard good things about Intuitus from the market generally,” continues Jim, “and our corporate advisor recommended Intuitus specifically because you were very well known in the private equity space, and we thought we may end up with some private equity investment.”
“As part of the due diligence process Intuitus looked at the technology we’d built and how we ran our technology operations. Intuitus gave us the ability to take our offering confidently to the private equity space and helped the potential investors in the private equity community learn about our business quickly.”
We were very pleased with Intuitus. I thought that the work Intuitus did was turned around very quickly and really got to the heart of what Brainlabs is about. When Intuitus walked us through their initial findings and we challenged them on some of those findings there was a good two-way dialogue. It felt like it was a good process. I was very impressed with the Intuitus team, especially how quickly they engaged with us and got to know us.
Results and Future Plans
Livingbridge invested in Brainlabs early in 2019 and Jim is now looking to Brainlabs next stage, “Brainlabs has always had rocket fuel growth. The business has grown every year quite substantially. Now Livingbridge are working with us on an accelerated growth plan so I'm confident in the future Brainlabs will continue this fast-paced growth.”